Client Case Study
Safety on the Go with SE Queensland Ice Cream
Goodbye paper forms
Enhanced Visibility
Data-driven decisions
Increased reporting
South East Queensland Ice Cream and Safety Champion
South East Queensland Pty Ltd is a fast‑moving consumer goods (FMCG) distributor specialising in the distribution of ice cream across South East Queensland and Northern New South Wales. Operating within the Transport & Logistics sector, the business employs under 100 staff across four worksites, supporting a geographically dispersed workforce and complex compliance requirements.
Pre-Implementation Challenges
SEQ Ice Cream faced several challenges in managing workplace health and safety and regulatory compliance across multiple sites.
Key issues included:
Incident reporting and action management
Training and compliance tracking
Reliance on paper-based systems
Limited visibility across sites
These challenges resulted in safety management processes being time‑consuming and inefficient, alongside an increased risk of non‑compliance or penalties. Safety was often managed reactively rather than proactively, placing additional pressure on operational teams.
Results
SEQ Ice Cream uses Safety Champion as a centralised, end‑to‑end safety management system, supporting both day‑to‑day operations and long‑term compliance outcomes.
Currently utilised modules include:
Incident Management
Inspections
HR / Training and Licences
Contractor, Insurance and Registrations
Chemical Management
Document Control and Communications
Safety Champion was already in place when the current Business Operations Manager commenced; however, the platform was also successfully rolled out alongside Safety Sure support for a sister company, Frozen Distributor Network, located in New South Wales.
“A positive experience – Safety Champion is a good one‑stop shop, incredibly useful from a compliance point of view and assists in ensuring all required certifications and qualifications are centrally located.”
– Marisa Ursini, Business Operations Manager, SEQ Ice Cream Pty Ltd
System implementaion
Approach to Success
SEQ Ice Cream plans to expand its use of Safety Champion into Risk Management, further strengthening visibility and oversight of workplace risks through dashboards rather than spreadsheets. This will support the business as regulatory and compliance requirements continue to evolve.
Since implementing Safety Champion, SEQ Ice Cream has experienced meaningful improvements across several areas:
Faster incident reporting
Faster incident reportingSafety Champion made incident reporting quicker and easier by replacing paper-based processes with a centralised digital system.
Improved compliance tracking
Safety Champion has helped SEQ Ice Cream to be ready for regulatory changes.
Simplified audit readiness
Automated reminders and evidence retention has supported audit preparation
Reduced paperwork
Safety Champion significantly reduced reliance on paper by housing safety information in one accessible system.
Results
Goodbye paper forms
Enhanced Visibility
Data-driven decisions
Increased reporting
The business reported an 80% improvement in one measured performance area since implementation and has received very positive feedback from auditors and regulators.
While safety culture is still a work in progress, Safety Champion is already enabling stronger foundations for frontline engagement and continuous improvement.
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